A very fun project with a serious subject: Drugs in the brain. Psycho-educational material. The challenge here was to use very scientific and serious material to create an attractive booklet that can work both in print and interactive pdf. The target audience for this is very broad, from schools to institutes to private individuals, all ages and population groups in other words. Our solution is a very playful style with lots of diversity in which there is room for both more scientific drawings and playful ones. By keeping the characters free of facial features, we make the subject matter more universal and less weighty.